Metlife names Michael Roberts as Chief Marketing Officer
Metlife announced that Michael Roberts will join the company as executive vice president and chief marketing officer, effective Nov. 2, 2021, and subject to necessary approvals. He will report to President and Chief Executive Officer Michel Khalaf.
In this role, Roberts will lead Global Brand and Marketing with responsibility for designing modern, value-driven marketing solutions to help MetLife build remarkable and enduring customer relationships and successfully execute on its strategy. Roberts succeeds Esther Lee, who retired at the end of June.
“MetLife has a noble purpose that connects powerfully with consumers, and we have a bold strategy that includes differentiating our products, services and iconic brand in the marketplace,” said Khalaf. “With his strong track record of leading transformational marketing initiatives, Michael is perfectly positioned to help MetLife accelerate profitable growth.”
Roberts comes to MetLife from The Vanguard Group, where he served as chief marketing officer for the Retail Investor Group, the company’s direct-to-consumer business with more than $2 trillion in assets under management. At Vanguard, he significantly expanded prospect marketing and cross-sell capabilities to drive growth in the company’s financial advice business.
Prior to Vanguard, Roberts served as the chief marketing and digital strategy officer for Bank of America’s Merchant Services business, where he helped expand non-core-product revenue and significantly improved revenue retention. Roberts has also held leadership positions in marketing, strategy and operations for firms ranging from Alix Partners and Citigroup to Capgemini and EY.
“MetLife has one of the most storied brands and ambitious strategies in the financial sector,” said Roberts. “There is so much opportunity to create additional value for customers and shareholders, and I’m confident that marketing will be a powerful lever to accelerate growth.”
Roberts earned his bachelor’s degree in music from Dartmouth College and his master’s degree in voice from Boston University.
HSBC announces retirement of Patrick Burke and appointment of Michael Roberts as President and CEO, HSBC USA
HSBC Holdings plc (‘HSBC’, the ‘Company’ or the ‘Group’) announces that Patrick Burke will retire from HSBC, to be succeeded as President and Chief Executive Officer, HSBC USA by Michael Roberts. The specific retirement and appointment dates in October will be confirmed in due course.
Pat joined HSBC in 1989, serving as Deputy Director, Mergers and Acquisitions and Vice President of Strategy and Development. He has held various senior leadership positions including with HSBC Finance Corporation (HFC) Bank in the UK, HFC Canada, and HSBC Card and Retail Services. Prior to his current role, he served as President and CEO of HFC, where he was also Chairman of the Board.
Group Chief Executive, John Flint said:
“We are extremely grateful to Pat for his 30 years of highly professional service and in particular his leadership of HSBC USA. He has been instrumental in our US turnaround plan and the positive progress we’ve made. We wish him well for the future.”
Michael joins HSBC after 34 years at Citigroup, where he has been Chief Lending Officer and Global Head of Corporate Banking and Capital Management since 2010. He will join as a Group Managing Director and will report to John Flint, HSBC Group Chief Executive. He will also sit on the Group Management Board.
Commenting on Michael’s appointment, Group Chief Executive, John Flint said:
“We are delighted to welcome Michael to HSBC. Michael brings with him significant international, strategic and regulatory experience that will prove invaluable in leading the US business forward.”