Howden establishes presence in Luxembourg and strengthens position in Belgium with two acquisitions

Howden, the global insurance group, announced that it has established a retail presence in the Grand Duchy of Luxembourg with the acquisition of the portfolio of United Brokers S.A. (“United”), and has strengthened its position in Belgium with the acquisition of WDR Insurance Group BV (“WDR”). This reflects Howden’s strategy to invest in expertise and partner with culturally aligned firms to expand its geographical footprint into local markets for the benefit of its clients.
Through the acquisition of a portfolio of business from Luxembourg-based Financial Lines specialist United, Howden Belgium enters a new and important market in Europe. This is the beginning of an exciting growth journey, which includes the establishment of a branch in Luxembourg City. Partnering with Jacques Emsix, the branch representative and former owner of the portfolio, Howden will develop a retail business in the country.
WDR specialises in Property and Casualty as well as Employee Benefits product lines servicing corporates, public sector and SME clients. With offices in Drogenbos, Aalst, and Antwerp, this acquisition allows Howden to expand its footprint in the broader Brussels area, complementing existing offices in Zaventem and Uccle. It also facilitates the growth of Howden’s business in the Antwerp region, including the Port of Antwerp, where the company already serves several clients.
These acquisitions align with Howden’s growth strategy in Europe, strengthening local expertise and establishing and building footholds in new markets. They mark a significant milestone for Howden Belgium, which obtained its broking license to operate in the country in June 2020. With a total headcount now exceeding 60, revenues surpassing €10 million, and Gross Written Premiums (GWP) exceeding €100 million, these acquisitions underscore the significant expansion and impact of Howden in the region.
Herman Kerremans, CEO, Howden Belgium, commented: “These two acquisitions reinforce our commitment to Belgium and the wider region, and reflect our strategy to invest in talent and to deepen our expertise for the benefit of our clients. With strong strategic and cultural alignment, WDR and United are the ideal partners for Howden as we cement our position as the natural home for independent insurance brokers looking to give clients access to the expertise and specialisms of an international network within their local market.”
Marie-Anne Van Kerckhoven, Arnaut Ingels and Walter Huybrechts, Managing Directors, WDR Insurance Group, said: “Even though WDR is already a well-known broker in our selected markets, we’ve been on the lookout for a partner with international reach for years. Howden is the perfect fit for our expanding business – sufficiently large to offer advanced solutions in a complex global market yet still wholly dedicated to delivering the very best service for our clients. Joining Howden feels like finding a permanent home and we are excited to be part of a business that values people and independence. Our well-established, trusted team remains committed to delivering the professional service and support our clients have come to expect.”
Jacques Emsix, Former Portfolio Owner, United Brokers Luxembourg, added: “Over the past two decades, we’ve established a robust business portfolio in Luxembourg, and joining forces with Howden is the perfect opportunity to further grow our presence in the market. Our alignment with their entrepreneurial spirit and client-centric approach is a key factor, and we’re eager to leverage Howden’s extensive network to enhance our ability to meet our clients’ needs more effectively.”
Announcement by ABN AMRO Private Banking Belgium

ABN AMRO Private Banking Belgium announced in July 2018 that it would acquire the private banking activities of Société Générale Belgium. The acquisition has been administratively and legally completed by means of a merger between both bank.
Early December, ABN AMRO Private Banking Belgium announced in an extraordinary works council meeting that the merger of the two banks, combined with current market conditions, will have consequences for employment. The bank estimates that around 15% to 20% of the jobs in its Private Banking division could be impacted between 2020 and 2022. All employees were informed early December. It is not yet known which positions will be affected. In accordance with legal requirements, a process of information and consultations with employers and unions is now being started.
Solange Rouschop, CEO of Private Banking ABN AMRO Belgium: “We are proud to have welcomed clients and employees of Société Générale Private Banking Belgium. In addition to a solid market position, we expect this merger of two similarly large organisations to yield some important synergies. Unfortunately, it has also led to the difficult situation that an estimated 15% to 20% of the jobs in our Private Banking division may be impacted. We will do everything we can to work out a plan, together with the social partners, that represents the interests of both employees and the organisation.”
There will be no consequences for clients; they can count on receiving the same service they have always enjoyed.
By combining the activities of Société Générale Private Banking in Belgium with the existing private banking activities of ABN AMRO in Belgium, the bank has strengthened its market position in Belgium and its position as a leading private bank in the eurozone. Given persistently low interest rates, rapidly changing client behaviour and stricter regulations, scale is important in private banking. ABN AMRO’s assets under management in Belgium have doubled to approximately EUR 12 billion.